Retention Strategy

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Model in a navy polka-dot slip dress and matching neck scarf, holding a black tote in a red-walled gallery, representing the customer behind revenue per recipient.

Model in a navy polka-dot slip dress and matching neck scarf, holding a black tote in a red-walled gallery, representing the customer behind revenue per recipient.

Denominator Drift: Why Revenue per Recipient Falls When Your Customers Haven't Changed

Three things can push revenue per recipient down while every customer behaves exactly as before. Most dashboards can't tell them apart.

Metrics & Analytics

Mücahit Mıhcı

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Model in a sage green linen shirt, white trousers and white statement earrings, holding a woven straw bag against a sunlit stone wall, a lime-toned look for a post about the lime swap.

Model in a sage green linen shirt, white trousers and white statement earrings, holding a woven straw bag against a sunlit stone wall, a lime-toned look for a post about the lime swap.

The Lime Swap: Why Retention Budget Cuts Quietly Break Programs That Work

Mücahit Mıhcı

1 day ago7 min read

Model in a sleeveless green tropical-print maxi dress, gold earrings and a gold bangle, seated among large leafy plants in white stone planters against a dark studio backdrop.

Model in a sleeveless green tropical-print maxi dress, gold earrings and a gold bangle, seated among large leafy plants in white stone planters against a dark studio backdrop.

Involuntary Churn Is the Clock Nobody Owns

Mücahit Mıhcı

Sep 277 min read

Model in an oversized cream knit sweater, beige trousers and gold statement earrings seated against a grey studio backdrop.

Model in an oversized cream knit sweater, beige trousers and gold statement earrings seated against a grey studio backdrop.

Your Black Friday Customers Aren't Your Customers Yet

Mücahit Mıhcı

Sep 267 min read

Discount Customers Have Lower Lifetime Value. Ours Didn't.

Discount Customers Have Lower Lifetime Value. Ours Didn't.

Discount Customers Have Lower Lifetime Value. Ours Didn't.

Mücahit Mıhcı

Sep 66 min read

When Retention “Improves” but Understanding Gets Worse

When Retention “Improves” but Understanding Gets Worse

When Retention “Improves” but Understanding Gets Worse

Mücahit Mıhcı

Aug 72 min read

Who Decides Which Products Go Into Retention Flows?

Who Decides Which Products Go Into Retention Flows?

Who Decides Which Products Go Into Retention Flows?

Mücahit Mıhcı

Aug 73 min read

Lapsed Customer Reactivation: Your “Owned” Customers Don’t Belong to You

Lapsed Customer Reactivation: Your “Owned” Customers Don’t Belong to You

Lapsed Customer Reactivation: Your “Owned” Customers Don’t Belong to You

Mücahit Mıhcı

Aug 76 min read

Why Your Fashion Brand's Loyalty Program Feels Like Everyone Else's (And How to Fix It)

Mücahit Mıhcı

Aug 78 min read

The Discount Spiral: How "Discount-Heavy Brand" Became the Most Expensive Strategy in Ecommerce

Mücahit Mıhcı

Aug 75 min read

Why 90% of Apparel Brands Are Burning Money on Lifecycle Marketing (And the 10% Who Aren't)

Why 90% of Apparel Brands Are Burning Money on Lifecycle Marketing (And the 10% Who Aren't)

Why 90% of Apparel Brands Are Burning Money on Lifecycle Marketing (And the 10% Who Aren't)

Mücahit Mıhcı

Aug 711 min read

Customer Retention Ecommerce: The Hidden Ceiling

Customer Retention Ecommerce: The Hidden Ceiling

Customer Retention Ecommerce: The Hidden Ceiling

Mücahit Mıhcı

Aug 77 min read

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