What Is Slow Advertising, And Why Should Ecommerce Care? WGSN's head of consumer forecasting Cassandra Napoli called 2025 the "year of great exhaustion." The Business of Fashion picked it up as one of the five defining themes for fashion marketing in 2026. The concept has a name now: slow advertising. But what does it actually mean? Here's the short version. After years of flooding every channel with content (AI-generated campaigns, endless influencer collaborations, controve