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Mücahit Mıhcı
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Retention & Lifecycle Strategist
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Join date: Aug 6, 2026
About
Mücahit Mıhcı is a retention and lifecycle strategist with ~10 years building subscription and repeat-revenue systems for DTC ecommerce brands doing $5M–$30M in annual revenue. He works deep in Klaviyo, email, SMS, and Shopify Plus, and writes "After the Metric," a weekly newsletter on the P&L-level math behind retention that most dashboards hide. His focus is fixing what's actually costing brands repeat revenue — not vanity metrics.
Posts (36)
Oct 11, 2026 ∙ 10 min
Stitch Fix trend fatigue: what it says about repeat purchase decay
Stitch Fix grew revenue while active clients fell all year. What trend fatigue does to repeat purchase rate, and the three numbers to check.
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Oct 8, 2026 ∙ 7 min
The Lime Swap: Why Retention Budget Cuts Quietly Break Programs That Work
A cost cut that keeps what your team thinks drives a retention program and removes what actually does. How the British navy lost the cure for scurvy, and how to catch the same mistake in your 2027 plan.
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Oct 3, 2026 ∙ 9 min
Denominator Drift: Why Revenue per Recipient Falls When Your Customers Haven't Changed
Three things can push revenue per recipient down while every customer behaves exactly as before. Most dashboards can't tell them apart.
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