Acquisition & Marketing

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Model in a navy polka-dot slip dress and matching neck scarf, holding a black tote in a red-walled gallery, representing the customer behind revenue per recipient.

Model in a navy polka-dot slip dress and matching neck scarf, holding a black tote in a red-walled gallery, representing the customer behind revenue per recipient.

Denominator Drift: Why Revenue per Recipient Falls When Your Customers Haven't Changed

Three things can push revenue per recipient down while every customer behaves exactly as before. Most dashboards can't tell them apart.

Metrics & Analytics

Mücahit Mıhcı

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What a $120K Job Post Tells You About a Brand's Retention Problem

Mücahit Mıhcı

Aug 74 min read

You're Not Marketing to Your Customers. You're Marketing to Their Average.

You're Not Marketing to Your Customers. You're Marketing to Their Average.

You're Not Marketing to Your Customers. You're Marketing to Their Average.

Mücahit Mıhcı

Aug 77 min read

The Acquisition Handoff

The Acquisition Handoff

The Acquisition Handoff

Mücahit Mıhcı

Aug 75 min read

Your Best Acquisition Channel Is Probably Killing Your Unit Economics

Your Best Acquisition Channel Is Probably Killing Your Unit Economics

Your Best Acquisition Channel Is Probably Killing Your Unit Economics

Mücahit Mıhcı

Aug 76 min read

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Mücahit Mıhcı

Aug 414 min read

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