https://www.linkedin.com/in/mucahit-mihci/
Feb 10, 2026
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20 min read
Consumers are exhausted. Brands are overexposed. The answer isn't more, it's better. And "better" has a name that lifecycle marketers already know.
Feb 9, 2026
16 min read
The math is brutal: You're spending $500K-2M annually and getting 2:1 returns. Top performers get 8:1. Here's why.
Feb 7, 2026
13 min read
Why 59% of loyalty leaders now prioritize CLV over discounts and the gamification, automation, and experience-based tactics replacing margin-killing promotions
Feb 4, 2026
9 min read
Why most apparel brands are scaling into bankruptcy and the LTV math that reveals it
Feb 2, 2026
8 min read
When acquisition optimizes for efficiency and retention inherits the damage, everyone looks at the wrong dashboards.
Jan 11, 2026
5 min read
Why Google's Universal Commerce Protocol is about retention economics, not just another integration and what most brands are getting wrong about agentic commerce
Jan 6, 2026
3 min read
A tooling and attribution problem, not a performance one.
Dec 25, 2025
4 min read
Why healthy dashboards can hide stalled customer momentum
Dec 20, 2025
How lifecycle teams should think about product selection when merch and product priorities conflict
