Archive | Lifecycle Systems

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Mücahit Mıhcı

Feb 10, 2026

Why 90% of Apparel Brands Are Burning Money on Lifecycle Marketing (And the 10% Who Aren’t)

Why 90% of Apparel Brands Are Burning Money on Lifecycle Marketing (And the 10% Who Aren’t)

Mücahit Mıhcı

Feb 9, 2026

Why Your Fashion Brand's Loyalty Program Feels Like Everyone Else's (And How to Fix It)

Mücahit Mıhcı

Feb 7, 2026

Your Best Acquisition Channel Is Probably Killing Your Unit Economics

Your Best Acquisition Channel Is Probably Killing Your Unit Economics

Mücahit Mıhcı

Feb 4, 2026

The Database Contamination Problem: How Paid Media Is Poisoning Your Retention Metrics

The Database Contamination Problem: How Paid Media Is Poisoning Your Retention Metrics

Mücahit Mıhcı

Feb 2, 2026

The Infrastructure Problem Retailers Keep Calling a Channel Problem

The Infrastructure Problem Retailers Keep Calling a Channel Problem

Mücahit Mıhcı

Jan 11, 2026

When Retention “Improves” but Understanding Gets Worse

When Retention “Improves” but Understanding Gets Worse

Mücahit Mıhcı

Jan 6, 2026

When Retention Metrics Improve but the Business Doesn’t

When Retention Metrics Improve but the Business Doesn’t

Mücahit Mıhcı

Dec 25, 2025

Who Decides Which Products Go Into Retention Flows?

Who Decides Which Products Go Into Retention Flows?

Mücahit Mıhcı

Dec 20, 2025