Ecommerce Retention, LTV & Lifecycle Strategy Archive | After the Metric | After the Metric

The Lifecycle Reflex Is Costing You Q2

The Lifecycle Reflex Is Costing You Q2

Mücahit Mıhcı

Mar 29, 2026

Customer Retention Ecommerce: The Hidden Ceiling

Customer Retention Ecommerce: The Hidden Ceiling

Mücahit Mıhcı

Mar 22, 2026

Automation Debt: Ecommerce Lifecycle Automation Risks

Automation Debt: Ecommerce Lifecycle Automation Risks

Mücahit Mıhcı

Mar 15, 2026

When AMER Lies About Your Growth

When AMER Lies About Your Growth

Mücahit Mıhcı

Mar 14, 2026

Lapsed Customer Reactivation: Your "Owned" Customers Don't Belong to You

Lapsed Customer Reactivation: Your "Owned" Customers Don't Belong to You

Mücahit Mıhcı

Mar 8, 2026

Revenue Went Up 3x. Repurchase Dropped by Half.

Revenue Went Up 3x. Repurchase Dropped by Half.

Mücahit Mıhcı

Mar 4, 2026

Your Refund Rate Is Lying to Your P&L

Your Refund Rate Is Lying to Your P&L

Mücahit Mıhcı

Feb 28, 2026

Out of Stock Email: The Inventory Lifecycle Marketing Killer

Out of Stock Email: The Inventory Lifecycle Marketing Killer

Mücahit Mıhcı

Feb 22, 2026

Ecommerce Lifecycle Personalization: Why It Fails at Apparel Brands

Ecommerce Lifecycle Personalization: Why It Fails at Apparel Brands

Mücahit Mıhcı

Feb 20, 2026

The Discount Spiral: How "Discount-Heavy Brand" Became the Most Expensive Strategy in Ecommerce

Mücahit Mıhcı

Feb 15, 2026

What a $120K Job Post Tells You About a Brand's Retention Problem

Mücahit Mıhcı

Feb 13, 2026

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Mücahit Mıhcı

Feb 10, 2026