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LATEST POSTS

Lapsed Customer Reactivation: Your "Owned" Customers Don't Belong to You

Lapsed Customer Reactivation: Your "Owned" Customers Don't Belong to You


Mücahit Mıhcı
Mücahit Mıhcı

Mar 8, 2026

Revenue Went Up 3x. Repurchase Dropped by Half.

Revenue Went Up 3x. Repurchase Dropped by Half.


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Mücahit Mıhcı

Mar 4, 2026

Your Refund Rate Is Lying to Your P&L

Your Refund Rate Is Lying to Your P&L


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Mücahit Mıhcı

Feb 28, 2026

Out of Stock Email: The Inventory Lifecycle Marketing Killer

Out of Stock Email: The Inventory Lifecycle Marketing Killer


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Mücahit Mıhcı

Feb 22, 2026


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